Play is not just an approach—it’s our strategy. Creativity is our attitude, and challenges are our favorite game. We don’t just navigate chaos—we embrace it, because we know that’s where the real answers live.

We don’t get tangled up in rigid methodologies—we question them, bend them, and turn them into something better. Every project is a new level, every obstacle a puzzle waiting to be solved. We thrive under pressure, we move fast, and we prove—again and again—that there is always a way. Always.

Yes, the challenge is great. But to us, playing seriously means finding solutions where others only see problems. It means turning strategy into creative momentum.

We Are Lúdica

ABOUT

Héctor González is a Mexican Creative Director with a strong background in Advertising, Art Direction, Storytelling, Brand Strategy, and Production. After years working with global and local agencies, he now leads Lúdica—a Creative Studio where play becomes strategy, and storytelling builds real connections between brands and people.

CLIENTS

Baja California

Better Balance

BNN

Empírica

Fresh & Natural

FUD USA

Herdez Latam

La Chona

Longmont

Los Altos

Menu Del Sol

Mezcal Conde Otto

Mucho Gusto

Península

Sherlock

Sigma

Vox Mebles

Yoplait

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