In a saturated Hispanic Heritage Month landscape, most brands resort to clichés or general celebrations. Our challenge with FUD USA was to create a campaign that would authentically connect with the Hispanic community in the U.S., not only by honoring their culture but by highlighting the real stories of those shaping it day by day.

We created Real Hispanic Heroes, a content-driven campaign that turned the spotlight toward six extraordinary individuals whose stories of resilience, community, and entrepreneurship inspired millions. From a young engineer who made it to NASA, to entrepreneurs turning pupusas into scholarships, each story became a mirror in which thousands could see themselves.

People don’t connect with brands—they connect with stories that reflect who they are. Real Hispanic Heroes taught us that the most powerful campaigns aren’t always built in studios—they’re discovered in real lives.